During last year's presidential campaign, Donald Trump wooed voters with pledges to lower costs immediately upon taking office. However, once his inauguration, he seemed to pay minimal attention to the cost of living. This shifted following inflation-weary citizens delivered a rebuke at the ballot box. Shortly thereafter, the Trump administration initiated a hastily assembled campaign to address living costs. Unfortunately, this initiative has proven a disorganized endeavor—characterized by absurdity, inconsistencies, magical thinking, scapegoating, and misleading statements.
Merely 48 hours after the election, Trump kicked off his cost-reduction push with a poorly received remark: “Food prices are way down. All items is way down… So I don’t want to hear about the cost of living.” This comment from the wealthy leader—often mingles with fellow billionaires—revealed utter contempt for millions of Americans who struggle when visiting supermarkets. In effect, he ignored their struggles as trivial, suggesting they had it wrong about price levels.
This statement that everything was “way down” was absurdly obtuse and inaccurate. How could every price be decreasing when his cherished tariffs were increasing prices? Official statistics indicate the cost of bananas increased 6.9% over the past year, beef prices went up 14.7%, and the cost of coffee jumped 18.9%—partly because of import taxes applied to Brazilian products. In the first three quarters, prices rose in five of the six food categories monitored by the government’s price index, such as animal proteins (rising over 4%), non-alcoholic beverages (increasing nearly 3%), and fruits and vegetables (up 1.3%).
In spite of these numbers, the president persists in repeating his big lie about lower costs. After the vote, he has claimed there is “virtually no inflation,” insisted “prices are way down,” and argued “living is cheaper under Trump than it was under his predecessor.” Such remarks contradict the reality that prices overall have clearly increased after the previous administration. At present, price growth is at a 3 percent per year, which is half again as much than the Federal Reserve’s 2% goal. Adding to the inaccuracies, he boasted that fuel costs had dropped to nearly $2 a gallon, despite government figures show they are $3.19.
Faced with reality and declining opinion polls, some Trump aides evidently cautioned that his “costs are falling” message made him sound dangerously out of touch from ordinary people. Many voters are frustrated about prices continuing to climb following assurances of decreases. As a result, advisers proposed a simple solution: reduce some of Trump’s beloved tariffs. The logical move clashed with Trump’s absurd assertion that new tariffs wouldn’t raise prices for American shoppers.
With certain taxes reduced on coffee, beef, tomatoes, and bananas, the administration will likely claim that he has cut prices once these products start declining in price. This would be similar to a firestarter taking credit for extinguishing a blaze that he ignited. In another instance, while speaking fast-food leaders, he stated that “we are in the peak period of America” and assured the audience that “costs are decreasing and all of that stuff.” Such statements come naturally for a billionaire to make, but seem insincere to countless households facing hardships—especially when many risk losing food stamps or skyrocketing health premiums.
According to a recent poll from October, 74% of Americans think economic conditions are fair or poor, while only 26% rate them good or excellent. A separate survey found that a majority of citizens feel the administration’s actions have “worsened economic conditions” in the country.
Scott Bessent, Trump’s top economic official, lately disputed assertions of a prosperous era. He noted that far from booming, certain sectors of the US economy “are in recession.” Industrial production—which Trump vowed to save—appears to have contracted for eight months in a row and shed around tens of thousands of positions since January. Citing these challenges, the secretary urged the central bank to reduce borrowing costs—a move that could help affordability.
In response to widespread concern about affordability, the president proposed a cash handout of “a payout of at least $2,000 a person” not for “high income people.” To numerous struggling Americans, it seems like manna from heaven, but it is unlikely that Congress—already alarmed about large shortfalls—will approve such a plan. The scheme would likely increase federal spending, increase borrowing costs, and possibly fuel inflation by putting more money into the economy.
Another supposed fix for affordability involved introducing half-century home loans, based on the idea that they could reduce monthly mortgage payments. However, the truth is that such lengthy loans have minimal impact to reduce installments—often reducing them by just $100 or $200 each month. The downside is that these loans could significantly increase the total interest homeowners pay and hinder their accumulation of equity.
As part of their affordability campaign, Trump and his team have once more blamed the previous president for economic problems, such as rising prices. Officials stated they “faced a mess from Joe Biden” and were “cleaning up Biden’s inflation.” This is absurd and inaccurate allegations. Actually, the former president handed over a robust economic situation, with low price growth, economic growth strong, and minimal joblessness. But, the current administration’s actions—especially his tariffs—have created an economic mess, driving costs higher and reducing economic output.
According to an economist, chief economist at Moody’s Analytics, numerous regions are experiencing economic decline, with their conditions worsened by the administration’s trade policies. He fears that if key regions such as California and New York enter a downturn, the nation could slide into a broad economic slump. During recessions, people typically have less money to spend, and price increases often falls. Sadly, given Trump’s much-ballyhooed affordability campaign likely to do little to control costs, his most effective “tool” for improving living standards might end up triggering an economic contraction—something that struggling Americans cannot handle.