A key narrative of England's top flight season so far has been the reduction of goals scored in open play and the way teams are finding goals increasingly from set-pieces instead.
Looking at how goals have been scored to the first 11 games the prior season, we see 39 fewer scored in open play and 26 more from set-plays and spot-kicks, giving us 13 less overall.
Examining the broader view, efforts on goal clubs are making have seen a remarkable 370 fewer in open play than at this stage last season.
And despite the notable jump in dead-ball scores, records show only two additional attempts produced from them excluding spot-kicks, indicating the proficiency sides have been at finding ways to convert from dead-ball situations.
The 301 goals recorded in 110 matches to date averages out at nearly 2.75 goals each match, if this persists for all 38 games would be the least for since 2020-21, back in 2020-21 (2.69).
However, only under 200 goals scored in open play translates to 1.78 per game and is tracking to be the smallest for 16 seasons, from 16 years ago (1.76).
The 2009-10 season is also the unique EPL season to witness goals scored at a higher rate from set-plays excluding penalties than the current rate of 0.77 each match (0.79).
In terms of scoring from open play, Wolverhampton Wanderers have recorded the most significant decline, netting a mere four in their first 11 fixtures, 10 less than this point last season.
Outside of Wolverhampton, the Premier League's fall in open-play scoring is very much a London thing, with five out of the city's seven teams scoring five or more fewer goals from open play than the prior season.
To be fair, that's largely down to them scoring many scores at the early stages of the previous campaign rather than their genuine struggle to convert in open-play this season.
Conversely Manchester City have recorded the most significant jump, with nearly all of their 23 scores this season originating in open-play.
Looking at clubs that came up with the relegated sides that they superseded. Sunderland Sunderland have recorded an additional three goals in open play than the Saints did in matchday 11 leading to demotion the previous campaign.
When it comes to goals scored from set-plays (excluding penalties), the Gunners and the Blues have seen the largest rise, with both sides replacing the reduction of five scores that they've scored in open-play with an equal amount from set-pieces.
Man United have recorded double the number scores from set-pieces as they achieved in the first 11 matches the previous campaign prior to Ruben Amorim assumed control, while Sunderland once more are better at scoring than the fellow red-and-whites they superseded.
City seem unaware of the message about netting additional goals from set-plays, because they've netted three less than the previous campaign, as have the Reds, even if that might be down to the change in style they've attempted to adopt.
Six clubs – the Gunners, Chelsea, the Cottagers, Newcastle, Tottenham and West Ham – have been the current campaign's leading trend-followers by recording fewer scores from open-play and additional from set-pieces, while City are the only side to go against the grain so far by doing the exact opposite.
It remains to be seen to observe if clubs carry on to rely so heavily on set-pieces as the season goes on or if they find again their general attacking flair and commence netting additional scores in open play also.